Research, Take-off & Connections
Security, Time & Control were the three areas of concern spotlighted in the current journey through our "presearch" on air travel and the extensive discussions with the Delta team.
Insights
Identifying tools of the future
We mapped all aspects of the current journey with future trends and technologies like mixed reality, 3D printing, artifical intelligence and circularity, that were projected to contribute to the move towards a more connected society.
Synthesis
The Human Experience
A social media scan along with a survey recorded over 1500 insights categorized into customer reactions about their travel experiences, attitudes and ambitions for the future. A co-creation workshop with the Delta team further distilled concepts to address services, environments and experiences through the travel journey.
Concepts
The Delta Journey - A better future through the skies
A consolidated travel journey consisting of new services, environments, and experiences designed to determine a better future through the skies.
Service Blueprint
Learn more about the project here:
Team
Dipali Bajaj, Alex Sanders, Marco Cirri, Natalie Ouma, Tanmay Sabharwal, Craig Matola, Michelle Crompton, Oluwatoyin Obasa, Abigail Toon, Jiayu Zhou, Eliska Skarolkova, Breanna Russell
Skills
UX Research, Ideation, Interior Design, Innovation Strategy, Storytelling